For years, local marketing for law firms followed a comfortable, predictable rhythm. You set up your Google Business Profile (GBP), added your office address, uploaded

Every month, the routine is the same. You open up your digital marketing dashboard, and on paper, things look spectacular. The graphs are moving up

For years, the formula for law firm growth was straightforward. You built a website, stuffed it with local keywords, built some backlinks, and waited for